About me
Over more than 10 years in product, strategy and design leadership roles, I’ve played a part in delivering some of the biggest transformations in UK financial services.
From landing the biggest app redesign in a decade with more than 15 million customers to scaling the digital transformation of a 250-year-old portfolio of brands, I’ve never been afraid of getting hands on to think big and bring ambitious plans to life.
My approach combines the relentless pragmatism of an experienced product leader with the instinctive creativity of someone who has spent years at the top of multi-disciplinary design teams.
Things are changing fast and I’m here for it. What will be next?
I help organisations to transform teams, systems and capabilities to make sense of the chaos.
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Delivery
Delivering a major app redesign to 15m customers
I led the work behind the scenes that made it succeed, from OKRs and measurement to customer comms and rollout across the end-to-end experience.
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Technology
Driving AI adoption in one of the UK’s largest design teams
I lifted confidence and use of cutting-edge tools to over 90% across 450+ designers through a hands-on, experimental approach.
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People
Transforming design culture by investing in community
I reinvigorated craft-led communities of practice with a clearer strategy, access to learning and better internal communications.
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Research
Turning 10k colleagues into engaged beta testers
I drove advocacy, de-risked delivery and increased the pace of change by embedding a community-led colleague beta programme.
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Systems
Scaling brands with an experience operating system
I rapidly scaled a multi-brand design transformation across multiple channels by connecting brand, design and engineering in one system.
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Creativity
Pioneering a £1 marketing nudge campaign
I delivered record conversion across thousands of customers by encouraging mobile cheque deposit with a £1 cheque in the post.
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Strategy
Embedding strategy in how people actually work
I translated an ambitious commercial vision into simple language, reinforced through events, merch and performance management.
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Leadership
Swapping slides for experiential storytelling
I designed and facilitated interactive gallery walk experiences that connect executives with planning, progress and value delivery.
I drive value at pace by
connecting the dots.
Go on, try it!
Set the strategy
I inspire people to deliver by setting the direction, building the team and defining measures to evidence success.
Make it real
I translate ambiguity into action, defining roadmaps and delivery plans that everyone can agree on.
Think big
I’m an innovator at heart, using AI and technology to save time, scale faster and push boundaries.
Bring it to life
I join the dots across teams by designing high-impact events, facilitating workshops and communicating with impact.
What others say
Ted is truly one of a kind. He’s the unwavering source of truth and knowledge, always bringing clarity where there’s chaos. His ability to simplify, organise, and break down complex tasks is nothing short of remarkable.
Ted’s leadership has been a breath of fresh air. He’s come in, got everyone in line and it feels like we are moving forward with a plan. The sign of a true leader.
Ted never shies away from what needs to be done. He keeps us all on track, aligned, and moving forward.
Working with Ted is a privilege. His dedication, calm leadership, and structured thinking make him a true hero of the organisation.
Ted has a great leadership mindset that focuses on the bigger picture whilst always keeping an eye on the smaller details.
Ted has been instrumental in bringing multiple teams together, demonstrating unwavering persistence, and showing a true “roll-up-your-sleeves” attitude.
Ted makes the impossible feel achievable.
Ted is organised, understanding, and always on it, with a deep understanding of the organisational and senior management requirements and needs.
Ted’s knowledge paired with his enthusiasm for what he does is very motivating. There is no doubt that it has a positive effect on the people around him.
Ted’s level of work is exceptional and always exec-ready.
Ted is a very modern manager who brings a fresh perspective to leadership. He is destined for great things.
I’m currently leading design ops transformation at Lloyds Banking Group.
- years
experience - 10+
- people
managed - 55+
Experience
- Design transformation and operations–now
- Product strategy and performance–
- Customer measurement and insight–
- Digital acquisition and marketing–
Education
- Henley Business School (PgD)
- Chartered Management Institute (CMgr FCMI)
- University of Sheffield (BA Hons)