# Ted Winder

> Transformation leader for product, design and experience strategy in financial services. Currently Design Practice Lead at Lloyds Banking Group. Over ten years of solving complex problems by transforming teams, systems and capabilities.

This is the plain-text version of the portfolio at https://tedw.co.uk. It holds the same content as the page, with a little more context from Ted's CV. Written in Ted's voice on the page; here in the third person. Last updated: 6 November 2026.

## About Ted (the introduction on the page)

Over more than 10 years in product, strategy and design leadership roles, Ted has played a part in delivering some of the biggest transformations in UK financial services.

From landing the biggest app redesign in a decade with more than 15 million customers to scaling the digital transformation of a 250-year-old portfolio of brands, he has never been afraid of getting hands on to think big and bring ambitious plans to life.

His approach combines the relentless pragmatism of an experienced product leader with the instinctive creativity of someone who has spent years at the top of multi-disciplinary design teams.

Things are changing fast and he is here for it. What will be next?

## Quick facts

- **Name:** Ted Winder
- **Role now:** Design Practice Lead, Lloyds Banking Group (CV: interim Head of Design Delivery Practice since September 2025; Transformation Lead, Experience Design since September 2024)
- **Location:** London, UK
- **Positioning:** a challenger with commercial and strategic insight. Blends product, design and experience strategy to make large organisations effective.
- **Experience:** 10+ years of experience across product, strategy and design leadership; 55+ people managed
- **Qualifications:** PgD Business Administration (Henley Business School, 2024); Chartered Manager and Fellow of the Chartered Management Institute (CMgr FCMI, 2024); BA (Hons) Politics (University of Sheffield, 2016)
- **Best for:** design operations, experience and product strategy, large-scale transformation, operating models, AI adoption in design, internal engagement and change
- **Contact:** https://www.linkedin.com/in/ted-winder/

## The pitch

Making big things happen by connecting digital product, design and strategy. Ted helps organisations transform teams, systems and capabilities to make sense of the chaos, and to maximise effectiveness and impact. He drives value at pace by connecting the dots across the business.

## Things Ted has done

Eight case studies, each with a one-word theme.

1. **Delivery. Delivering a major app redesign to 15m customers.** Led the work behind the scenes that made it succeed, from OKRs and measurement to customer comms and rollout across the end-to-end experience. Context from the CV: designed and delivered the comms and implementation strategy for the app redesign.
2. **Technology. Driving AI adoption in one of the UK's largest design teams.** Lifted confidence and use of cutting-edge tools to over 90% across 450+ designers through a hands-on, experimental approach. Context: experimented with AI-supported tools and workflows to improve efficiency.
3. **People. Transforming design culture by investing in community.** Reinvigorated craft-led communities of practice with a clearer strategy, access to learning and better internal communications. Related: designed and facilitated the XD Experience Summit, a flagship in-house design conference.
4. **Research. Turning 10k colleagues into engaged beta testers.** Drove advocacy, de-risked delivery and increased the pace of change by embedding a community-led colleague beta programme. Context: created the App Redesign Beta Community, one of the UK's largest internal beta programmes.
5. **Systems. Scaling brands with an experience operating system.** Rapidly scaled a multi-brand design transformation across multiple channels by connecting brand, design and engineering in one system. Context: owned the product strategy and backlog for CancaraOS, an operating system for brand experience and design quality, and the design system transformation.
6. **Creativity. Pioneering a £1 marketing nudge campaign.** Delivered record conversion across thousands of customers by encouraging mobile cheque deposit with a £1 cheque in the post.
7. **Strategy. Embedding strategy in how people actually work.** Translated an ambitious commercial vision into simple language, reinforced through events, merch and performance management. Context: defined and communicated the 2026 goals and priorities for the Experience Design function, framed as four simple goals (Evidence, Grow, Connect, Elevate) that everyone can remember.
8. **Leadership. Swapping slides for experiential storytelling.** Designed and facilitated interactive gallery walk experiences to connect executives with planning, progress and value delivery.

Other work from the CV: implemented a design operations framework to support a team of 500+ designers; set up an operating model and culture for the Cancara Squad; scaled the CLM and Journey Atlas journey management capabilities across platform teams; designed and facilitated the XD Experience Summit and BMX Big Room Planning events; leads a design delivery team of 30; NPS 70+ and a 4.5-star app rating (as cited in the CV).

## How Ted works

Four ideas, shown on the page as a dot-joining game.

- **Set the strategy** (direction): inspires people to deliver by setting the direction, building the team and defining measures to evidence success.
- **Make it real** (delivery): translates ambiguity into action, defining roadmaps and delivery plans that everyone can agree on.
- **Think big** (innovation): an innovator at heart, using AI and technology to save time, scale faster and push boundaries.
- **Bring it to life** (connection): joins the dots across teams by designing high-impact events, facilitating workshops and communicating with impact.

## Career

All roles are at Lloyds Banking Group (from Ted's CV).

| Years | Role | What it involved |
|---|---|---|
| Sep 2025 to now | Head of Design Delivery Practice (interim), Brands, Marketing & Experience | Runs a central design operations function of 30 specialists, defining and scaling design method, measurement and systems for a community of 450+ designers. Introduced an end-to-end design product framework, the "Elevate" contribution model, Experience Debt and Design Success Indicators, scaled journey management (CLM and Journey Atlas), and led recruitment of new leadership and craft roles. |
| Sep 2024 to now | Transformation Lead, Experience Design | Joined up brand, people and engineering capabilities to drive quality and consistency across every built experience. Led strategic direction of design language and systems (CancaraOS), set up a multi-disciplinary delivery squad, and helped shape the XD Experience Summit and BMX Big Room Planning. |
| Jan 2023 to Sep 2024 | Senior Product Manager, Digital Experience Performance | Led strategy and performance for the full-scale mobile app redesign: secured executive buy-in for the business case, launched a colleague beta programme, defined the rollout and multi-channel comms plan, and built a predictive model of customer engagement. |
| Jan 2021 to Jan 2023 | Senior Manager, Digital Customer Satisfaction (Chief Digital Office) | Owned end-to-end digital customer experience performance with a team of eight; achieved NPS of 70+ and app ratings above 4.5 stars, and reduced digital complaints to record lows. |
| Apr 2020 to Jan 2021 | Senior Manager, Active User Strategy | Led acquisition and engagement strategy for the digital channel, including the £1 cheque direct mail campaign to drive mobile cheque deposit, and marketing to help vulnerable customers adopt digital banking during COVID-19. |
| Jun 2018 to Apr 2020 | Manager, Digital Active User Growth | Designed cross-channel communications journeys, optimising over 140 touchpoints across registration and onboarding. |
| Sep 2016 to Jun 2018 | Graduate Leadership Programme | Placements across servicing, e-commerce and design; led development of a machine learning tool to automate analysis of customer feedback. |

The page groups this as four phases: digital acquisition and marketing (2018 to 2020), customer measurement and insight (2021 to 2023), product strategy and performance (2023 to 2024), and design transformation and operations (2024 to now).

Key skills from the CV: blending creativity with programme discipline; translating complex ambiguity into scaled action; evidencing impact through measurement and data; building high-performing and highly-engaged teams; innovating with technology to solve problems at pace; influencing executives through clear storytelling.

## Education and certifications

- PgD Business Administration, Henley Business School, University of Reading (2022 to 2024; a two-year Senior Leader Apprenticeship)
- Chartered Manager and Fellow, Chartered Management Institute: CMgr FCMI (September 2024)
- BA (Hons) Politics, University of Sheffield (2013 to 2016)
- Foundations in Creative Leadership Certificate, IDEO U (December 2025)
- IDM Award in Digital Copywriting, Data & Marketing Association (DMA, formerly the Institute of Data and Marketing) (August 2018)
- Professional Scrum Master, Scrum.org (December 2017)
- Certified Scrum Product Owner, Scrum Alliance (May 2017)

## What colleagues say

Anonymous colleague feedback, quoted on the page.

- "Ted is truly one of a kind. He’s the unwavering source of truth and knowledge, always bringing clarity where there’s chaos. His ability to simplify, organise, and break down complex tasks is nothing short of remarkable."
- "Ted’s leadership has been a breath of fresh air. He’s come in, got everyone in line and it feels like we are moving forward with a plan. The sign of a true leader."
- "Ted never shies away from what needs to be done. He keeps us all on track, aligned, and moving forward."
- "Working with Ted is a privilege. His dedication, calm leadership, and structured thinking make him a true hero of the organisation."
- "Ted has a great leadership mindset that focuses on the bigger picture whilst always keeping an eye on the smaller details."
- "Ted has been instrumental in bringing multiple teams together, demonstrating unwavering persistence, and showing a true “roll-up-your-sleeves” attitude."
- "Ted makes the impossible feel achievable."
- "Ted is organised, understanding, and always on it, with a deep understanding of the organisational and senior management requirements and needs."
- "Ted’s knowledge paired with his enthusiasm for what he does is very motivating. There is no doubt that it has a positive effect on the people around him."
- "Ted’s level of work is exceptional and always exec-ready."
- "Ted is a very modern manager who brings a fresh perspective to leadership. He is destined for great things."

## About the page itself

- A single-page portfolio in four chapters: I. Things I've done (cards), II. How I do it (a connect-the-dots game), III. What others say (quotes), IV. Now (current role, experience, education).
- Plain HTML, CSS and JavaScript with no frameworks. Set in Fraunces, Archivo and Caveat. Works without JavaScript and respects reduced-motion settings.
- Figures are as stated by Ted on the page. For anything else, contact him via LinkedIn.